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A Guide To Using Baidu Search Marketing Tools
When planning your Chinese paid search program in China you can’t go past Baidu. This search engine dominates the Chinese search market and held around 78.3% of the 500 million users in China during...
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Baidu and Qihoo 360 Head To Court
Chinese search engine giant Baidu and its emerging rival Qihoo 360 will go to court to settle allegation of content stealing after the two parties were unable to reach an agreement via pre-trial...
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Digital Jungle Gets into Google Analytics Goals
This week, Zach in the Search Marketing team provided a training session on using ‘goals’ within Google Analytics. Goals are great and it is amazing how many people don’t have them setup! Goals allow...
View ArticleDealing with 404 Pages in Baidu
Firstly, for those unfamiliar with a 404 pages, lets have a quick definition Basically, a 404 is what you see when you click on a broken link. They are pages often sparsely populated with little...
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